Case Study Johnson Johnson Marketing Essay

Case Study Johnson Johnson Marketing Essay Johnson & Johnson Consumer Products Division is one of the leading fast moving consumer goods manufacturers in India. It is also among the most consistent and successful enterprises not just in the J&J world-wide group of companies, but also in India. Johnson & Johnson Consumer Products division has been growing steadily over the last few years, and is one of the few companies in the Indian market to grow at extremely healthy levels. Johnson and johnson is the world most comprehensive and broadly based manufacturer of health care product and service for the consumer pharmaceutical and medical and diagnostics market. The Consumer Products Division owes its success to the strength of its brands, and the loyalty they enjoy from consumers, a strong sense of values driven from the Credo, and an environment, which sets the toughest standards of leadership. Overview Johnson and johnson founded in 1886 as a supplier of health care product in open market. The head quatered of John son and jo hn son in new Brunswick ,Nj The company sell more than 175 product in 57 countries in the world . In 2003 the sale of Johnson and johnson were 4.19billion dollar. John son and john son have 110,600 employers over the world . More than US280billion pa philonthrapy. World leading heath care supplier PRODUCTS OF JOHNSON & JOHNSON Aveeno ageless vitality Aveeno nourish + hair collection Aveeno nourish + style collection Aveeno hydrarting body wash Johnson natural baby lotion Johnson natural baby shampoo Johnson natural head to toe foaming body wash Listerine – total care Neosprine – lip health Neutrogena – men sensitive skin Neutrogena sore pimple gel Neutrogena skin clearing mineral powder Neutrogena advanced sun block lotion Roc brilliance day rejuvenating Roc brilliance eye beautifier Skin crystal all natural sweetner COMPETETORS OF JOHNSON & JOHNSON ABBOTT LABS LILLY ELI & CO NOVARTIS A G Â   PESTLE ANALYSIS POLITICAL & LEGAL Johnson & Johnson operates in both developed and developing countries worldwide where the political situation in these countries is stable and encourages more Investments. Also legislations in these countries favours free market economy with no government intervention. ECONOMICAL With the introduction of the European Union and single currency the whole European market has been transformed to a single market hence increasing the market for Johnson& Johnson products. Also inflation and exchange rates in most of the countries has been stable thus not affecting the prices of products or any future Investments. SOCIOLOGICAL Due to recent developments people around the world have changed from using natural food products to the use of genetic modified food products or to special types of fo Unilever has tried to cope with all the changes that take place in the modern world. TECHNOLOGICAL The objective of Johnson & Johnson is not only to maximize the wealth of its owners but also to anticipate the aspirations of its customer s and to respond creatively and competitively with branded products and services that raise the quantity of life. Johnson & Johnson put much emphasis on research and development, modern technologies and launching of modified products so as satisfy its stakeholders SWOT ANALYSIS: Johnson & Johnson Strengths